At Arthrex, Inc I have collaborated with the advertising team in innovating and designing direct-to-client advertisements and marketing campaigns. I delicately designed advertisements that promoted an open feedback loop to the clients, to foster improvement. Some of these feedback metrics included QR code scan rates for print ads and click-through rate tracking for digital and web campaigns. Below are several successful ad campaigns, serving various promotional products and services.
Veterinary advertising campaign for print and online vet publications
B2B services advertising with the Surgery Center company, ASC X, and Arthrex. This web campaign was designed to invoke feelings of collaboration, teamwork, and trust.
"Complex Cuff Repairs, Simplified." Ad campaign promoting two products that work together to repair rotator cuff injuries. The goal of this campaign is to educate customers on the portfolio of products that can work together to treat rotator cuff healing. A specialized printed gatefold magazine cover attachment, single page ad, spread ad, web banners, and a web slider were all pieces of the campaign.
Advertisements for OrthoPedia patient services, designed to inform doctors of a more thorough way to educate their patients of their scheduled surgical procedures.
Spine web banner set designed to promote Spine Scorpion, placed on digital journals
