The InCore Foot Plating System from Zimmer Biomet is an innovative medical device designed to provide stable and reliable fusion of the midfoot for patients suffering from foot injuries or foot deformities. The InCore system is designed to help address the challenges faced by patients with foot conditions, while improving their mobility and quality of life. The InCore Foot Plating System has three separate products, used depending on the location of the deformity the foot.
In this product launch campaign, I displayed the key features and benefits from the three InCore Foot Plating System products and how they can help improve surgical outcomes for both surgeons and patients. Lifestyle images of the foot were used to display the difference in surgical placement of each product. The target audience is healthcare professionals and the Zimmer Biomet sales force.
This full page print advertisement for InCore Subtalar was included in the promotional catalogs at several orthopedic medical trade shows
Alternate options for the InCore Subtalar ad
LinkedIn social media campaign showing the key features and benefits of the InCore product family
A series of web banners were used to advertise the new product family
Pull up banners showcasing each product and its three highlighted features, displayed at several orthopedic trade shows
Samples of the print design for the InCore family's InCore Subtalar, presented at trade shows and on the company website for health care professionals to learn more about the product
Website designs for the launch of the InCore product series
