The Stratum Ankle Fusion Plating System from Zimmer Biomet medical is a device that provides a stable and reliable fusion of the ankle joint for patients suffering from ankle arthritis and other ankle deformities. The Stratum Ankle system is designed to address the challenges faced by patients with ankle conditions, with the goal of helping to improve their quality of life.
In this advertising campaign, I highlighted the key features and benefits of the Stratum Ankle Fusion product and how it can help improve patient outcomes. These features include multiple anatomic plating options, joint preparation, and precision-guided screws. The target audience is Health Care Professionals, particularly orthopedic surgeons, as well as the company sales force.

Full Page print and e-magazine ad for Stratum was included in the promotional magazine at several orthopedic medical trade shows

Alternate options for the Stratum ad

This web banner was used to advertise the new product launch on the online sales hub

LinkedIn Social Media Campaign advertising Stratum

Pull up banner featuring the product and its three highlighted features, displayed at several orthopedic trade shows.

Additional print and e-magazine ad featuring Stratum, as well as another orthopedic product, genex, in the Foot & Ankle International medical journal and the Journal of Foot and Ankle Surgery

Website design for the launch of the product